Geography & Climate
Located in southeastern France, Provence stretches from the Rhône River to the Italian border. Its climate is typically Mediterranean — hot, dry summers, mild winters, and abundant sunshine — ideal for ripening grapes while retaining freshness.
The mistral wind plays a crucial role, keeping vineyards dry and disease-free. Diverse soils and varied elevations — from coastal plains to limestone foothills — contribute to a wide range of microclimates and wine styles.
History of Provence
Provence is the oldest wine-producing region in France, with winemaking introduced by the ancient Greeks around 600 BC. The Romans expanded viticulture here, and the region remained a vital wine hub through the Middle Ages.
Historically, Provence made all styles of wine, but its pale, dry rosé — once a local specialty — began attracting global attention in the late 20th century. A wave of investment, quality improvements, and branding (including celebrity-owned estates) helped Provence rosé become synonymous with chic, sun-soaked relaxation.